As many of you will be aware, we have launched a new campaign as part of our on-going commitment to end child trafficking in the chocolate industry. We’re starting with Kraft, the world’s largest buyer of cocoa, and owners of the iconic Toblerone bar.
We’re summoning all you anti-trafficking activists to help us create a campaign image using our strap line ‘When will Toblerone be Traffik-Free?’
If you want to make a difference, this is your chance! Get involved and create an image that will make Kraft listen. Whether you’re a seasoned artist, or just someone with a passion for human rights, a pencil and a bit of spare time, you can help!
Think: Toblerone. What does that name say to you? Triangles? Mountains? Christmas stockings? The Duty-Free section in an airport?… How about pyramids? Arrows? Roadsigns? Stars? The possibilities for creativity are extensive! And whatever springs to mind, it’s an inescapable fact that everyone’s heard of Toblerone. How can we make this campaign as powerful as the Toblerone design? Several ideas have been floating around the office the past week… my personal favourite is a kaleidoscopic image of triangles… sadly, I lack the artistic talent to realise this image. But if anyone feels inspired to try, please do!
We’d like to say a massive thank you to everyone who has sent in entries already. We’ve had a fantastic mix of drawings and graphic designs so far, featuring all sorts of imagery… from traffic lights to squirrels!
Images sent into us at firstname.lastname@example.org will be shared on our Facebook and Pinterest pages for people to like, share, repin and use for inspiration. We’ll be picking the winning design in November, which we’ll then use on all our campaign material. So get creative and help us put an end to child trafficking in the chocolate industry!