Here at STOP THE TRAFFIK HQ we are hyperactively bouncing around the room / thrilled / over the moon and delighted to inform you that change is afoot and YOU, that’s right YOU made it happen!
Within DAYS of the ‘Sock it to Nestlé’ Christmas campaign launch, we have learnt in a mysterious and spy like way that 4 finger Kit Kat’s will be FAIR TRADE as of January 2010. Nestlé are to publicly announce it Monday 7th December.
Whoop! Yeeeeehaa! and High 5s all round.
I guess the question now is why just four finger Kit-Kats? What about two finger Kit Kats, what about the rest of their chocolaty products and what about their global market?
We understand that it is hard to make all products traffik free overnight but we sincerely hope this is not a token gesture. We want to enjoy all chocolate without a bitter aftertaste so the campaign continues! As our CEO Ruth says ‘the worst thing we can do is think that this is enough! The industry needs to know that we will not stop until every bar in every shop is traffik free!’
Since summer 2009, we have been hassling Nestlé – the global giant with a pitted human rights past. The campaign started when our 20 year old friend Phil phoned Nestlé Headquarters asking where they sourced their cocoa beans; the response was fantastic. They said (and I quote) ‘I don’t know, have a look at STOP THE TRAFFIK’s website’. Read more here.
Since then, around the world, you have shown the strength of consumer power! Traffik free choices are being made in supermarkets, fair trade sales are increasing, you are tweeting, facebooking, writing letters, making phone calls and since the Nestlé Christmas campaign you have been wrapping wrappers with cheeky Christmas messages.
Well, ladies and gentlemen we are off to a great start and we wanted to share this news with you and say an enormous thank you for your help and time and for making traffik free choices.