Good day dear blog readers, good day! I mean it. Today is a good day, a really good day in fact. Here at STOP THE TRAFFIK HQ we have just received one the best bits of news we’ve had in a while and we want to share it with you dear reader. I’m not going to bother trying to tell you this in my own words so I’m just going to give you the headline “Today, Cadbury extends its commitment to Fairtrade by confirming that three more markets are to receive Fairtrade certification for the flagship Cadbury Dairy Milk brand by early 2010. Those three markets are Canada, Japan, New Zealand and Australia” There. Now if that’s not good news I don’t know what is.
When you include Britain and Ireland, the combined five markets will quadruple Fairtrade benefits for cocoa farmers under Fairtrade terms. This means that millions more consumers will be buying a Fairtrade product; another step towards a world where traffick free chocolate is a reality. Equally importantly, this announcement shows that the chocolate industry is really taking on the message that trafficking is occurring in these cocoa growing regions and that they have a clear responsibility to ensure that the products they use are free from trafficked labour.
Rob Cameron, Chief Executive Officer of the Fairtrade Labelling Organisation (FLO), commented: “We want to see as many farmers and workers benefitting from Fairtrade as possible. Cadbury’s commendable move will make a big difference for cocoa farmers and enable them to improve their lives. Such commitments demonstrate that Fairtrade really can, as so many of us believe, go to scale.”
So, good news indeed dear reader. I hope our regular blog writer has noticed this development as I’m sure it would put a smile on her a face as big as the ones we have on ours. This really is another step in the right direction and one that must be applauded. It’s time the chocolate industry woke up to its responsibilities. Cadbury are breaking ground, so are Mars. Nestle, Hershey, what are you doing?