I HEART calories! Cadbury announcement
The first Fairtrade Cadbury Dairy Milk bars are now available across the UK
22 Jul 2009
- New Fairtrade Cadbury Dairy Milk bars roll off the production line for the first time. Due in shops within days.
- Consumers gain access to Fairtrade chocolate from nearly 30,000 outlets from supermarkets to independent retailers, convenience stores and garage forecourts
- New generation of Fairtrade consumers created from fans of Cadbury Dairy Milk, the UK’s most popular chocolate bar
- Cadbury commitment triples volumes of Fairtrade cocoa from Ghana, opening up new opportunities for thousands of growers
Cadbury Dairy Milk launched its new Fairtrade-certified chocolate bars today, becoming the first mass market chocolate to gain certification from the Fairtrade Foundation. The independent FAIRTRADE Mark appears prominently on the new packaging, and will bring the logo into millions more homes in the UK for the first time.
The Fairtrade Cadbury Dairy Milk bars coming off the line today demonstrates the ongoing commitment by both Cadbury and the Fairtrade Foundation to secure the economic, social and environmental sustainability of cocoa farming communities in Ghana. It builds upon the work of the groundbreaking Cadbury Cocoa Partnership (CCP), which was launched in 2008.
Cadbury has committed to offering the new Fairtrade bar at no extra cost, and with no change to the taste. Research carried out by the Fairtrade Foundation* revealed that the two biggest barriers to increased purchase of Fairtrade products in the UK are lack of availability or visibility in-store and perceptions of price.